In a startup ecosystem often dominated by young technocrats, 48-year-old Anitha Sadanand from Mysuru is making her mark with Mamma Mills. Anitha’s venture, based on Kalidasa Road, was recognized as the top fundable startup at the Mysuru Big Tech Show 2024. Through Mamma Mills, Anitha has launched two vegan, dairy-free, and sugar-free products, with plans to introduce more for pregnant and lactating mothers.
With this article, GlobalGlances is bringing you a glimpse of an inspiring woman-led startup.
Her products have garnered international attention, being showcased by the Agricultural & Processed Food Products Export Development Authority (APEDA) in Europe, Australia, South Africa, and South Korea. The Agricultural & Processed Food Products Export Development Authority (APEDA) plays a vital role in promoting and supporting the export of agricultural and processed food products from India, including startups like Mamma Mills. APEDA also ensures that the products meet international standards by providing quality certification. This boosts the credibility of Indian products in global markets, ensuring consumer trust and compliance with foreign regulations.
Anitha, who holds an SSLC qualification, started the company inspired by her personal experiences. “My third child was born preterm, and the pediatrician recommended weaning with indigenous recipes along with fortification,” she explained. This led her to develop a mix of traditional recipes like ragi (finger millet) and green gram, which now form the core of her products.
Mamma Mills sources its organic ingredients from Organic Mandya, ensuring the highest quality for its vegan and organic offerings.
