COMET is a bold new sneaker brand from India that’s taking the shoe game over the top with never-before-seen design and an in-your-face attitude when it comes to style. Co-founders Utkarsh Gupta and Dishant Daryani started the brand when Gupta was introduced to Chi-Town’s vibrant sneaker culture. COMET aspires to bring this energy and ingenuity into the Indian market, offering something more beyond the sale of sneakers; it sells stories.
A Brand that Breaks Rules
Comet is, for all intents and purposes, completely out-of-the-box. Guided by the brand mantra, “Never Shy, Never Sorry,” it epitomizes its purpose—to always go against the mainstream and to celebrate individuality. Just as a comet disrupts predictable patterns in the sky, Comet’s designs break the mold to create daring and fearless footwear for the unafraid.
Crafting Sneakers for India
What separates Comet is that it truly doesn’t compromise on style for functionality or vice versa. The brand pays extra attention while designing sneakers, keeping the Indian foot in mind. Their designs include wider toe boxes and durable soles to accommodate comfort and elongate the life of the sneaker. And just because their shoes serve a purpose in comfort, that doesn’t mean they can’t be fashionable.
Collaborations That Tell Stories
One of the key elements to Comet’s success is its collaborations with artists and creatives. Take, for example, their most recent collaboration with artist Santanu Hazarika; it slathers culturally relevant designs onto each sneaker. By doing so, Comet can maintain consistency in core values while offering something new and exciting with every release.
Building a Loyal Community
Thanks to organic engagement on Instagram, Comet has built one of the most engaged and loyal followings in the country. With its limited-edition drops selling out in minutes, this brand has fast emerged as a go-to for sneakerheads in India.
The Future of Comet
In the near future, Comet will introduce new silhouettes and colors, further making its mark in the Indian sneaker market. As this brand continues to grow, the commitment remains steadfast—to a brand that has revolutionized boundaries and redefined style for the new generation.
