Rad Living, a brand synonymous with aromatic candles that elevate everyday living, was founded in 2020 by Seema Arora and her son, Vineet Arora. What started as a passion project in their Noida home quickly turned into a successful business, generating Rs 85 lakh in revenue within its first year.
A Mother-Son Duo’s Entrepreneurial Leap
Seema Arora, with her background in interior design, always had an eye for creating beautiful and serene spaces. Vineet, who left his corporate job in Australia, was driven by a desire to work on something meaningful. Together, they decided to enter the world of home fragrances, recognizing a gap in the Indian market for premium yet affordable aromatic candles.
The Birth and Growth of Rad Living
Rad Living is not just about candles; it’s about creating experiences. The brand’s candles are handcrafted, using natural soy wax and lead-free cotton wicks, ensuring that they are eco-friendly and safe to use. Each candle is thoughtfully designed with unique fragrances and creative packaging that reflects the duo’s artistic vision.
Despite the challenges of launching a business during the pandemic, Seema and Vineet’s perseverance paid off. Their focus on quality and customer satisfaction helped Rad Living quickly gain popularity, and the brand has since expanded its product range and presence.
A Brand Built on Passion and Purpose
For Seema and Vineet, Rad Living is more than just a business; it’s a reflection of their shared values and love for creating a peaceful, happy environment. Their story is an inspiration for aspiring entrepreneurs, showing that with passion, creativity, and dedication, it’s possible to turn a dream into reality.
